I saw this at Sephora and my immediate reaction was, what can a $300 blow dryer really do to make it worth that amount of money? But my curiosity was piqued so I had to give it a try. To get a better sense of what I had here, I read through the product info and there were all these technical jargon like T3’s tourmaline technology, ionic and infrared properties, ceramic components, softAire™ flow management chassis, blah blah blah. What will all that do for my hair is all I am concerned about. They claim the T3 is ultra lightweight, will dry your hair 70% faster, the ionic and infrared properties from the tourmaline (it’s an actual gemstone they use) make your hair smooth, sleek and shiny and that fizz is eliminated by the closing of the hair cuticles.
The first claim is easy, yes this dryer is very light, but heavy blow dryers was never on my list of things to gripe about. 70% faster? I don’t know about 70% faster but I have a lot of thick hair so this feature was especially important to me. It does dry my hair much much faster, probably 50% faster and that is quite a feat for my head of hair. I tried this on my 2 year old daughter and it probably did dry her fine wispy hair close to 70% faster (I actually timed all this) and that alone is worth $300 to not have to struggle with her every night with the hair dryer! The most important claim is that this will make your hair sleek, smooth, shiny and fizz free. Oh, it does all that and so much more!! Surprised? I was. So much so that I brought this around to get my family and friends to try it out. Throw away your flat iron because this makes your hair so smooth – no fly aways and completely soft ends. I believe it does close the hair cuticles, my hair actually felt softer and it styles on command with a round brush while drying, something my hair has NEVER done. I have a really good cut right now so for everyday all I have to do is dry my hair and toss it around for a look that would normally require 30 minutes of wrangling – but in about 7 minutes (to clarify, it normally takes 15 minutes to dry my hair, but it takes 30 minutes to dry and style, now it takes only 7 minutes!). My sister has major color and highlights and after 2 uses, her color became brighter and incredibly shiny. I stopped using conditioner on my daughter, she is tangle free when I dry her hair with this dryer.
Is all this worth $300? A resounding YES! My sister, mom and friends all want one and they all had the same reaction I did, which was, “There is nothing you can do to make a $300 blow dryer worth the money”. I spend quite a bit getting my hair done and I know many of you do, too. The whole idea is to have beautiful hair and this will do that. And instead of getting special conditioning treatments at the salon to undo damage, why not do your hair a favor and just stop the damage in the first place? Well, there you have it, one of the strongest testimonials ever on Beauty Snob! T3 Bespoke Labs Evolution Dryer at Sephora.