This is the best thing I have seen in a long time. Now you can really be ready for the beach, I know I am. I just got the cutest hat today, it is big and floppy and has adorable colorful appliques. So, next thing I need is a bag and towel and lookie here, a two for one, bag AND towel. The bag unbuttons, unravels and becomes a giant beach towel. If you think about it, it does work out logistically, you just have to find a spot to put all your stuff while your towel is being transformed. I mean, usually, you empty everything out of the your beach bag anyways so like I said, it does work out eventually. This of course is for those who live close to the beach and frequents it on a regular basis. It not not meant for one of those family outing jobbers that involves coolers, tents and lawn chairs. It is great conceptually, super cute and surprisingly cheap, only $235!! At eluxury.