Francesco Vezzoli introduced a new fragrance appropriately called “Greed” for the times we are living in. The commercial directed by Roman Polanski features Natalie Portman and Michelle Williams who are notoriously missing from product ads in the real world. By that I mean, if you want to sample this fragrance or even buy it, you won’t be able to because it does not exist. It is an art project by Francesco Vezzoli, a commentary on consumerism and billionaires going to prison.
