I am a total linen snob, my towels and sheets have to be super soft and nice. I extend this obsession to my tots so I really search high and low for the most luxurious towels. And I have never seen anything as amazing and snuggly as this chenille trimmed hooded towel. The terry on the towel itself is so incredibly plushy and soft, you just want to sleep on it. Then you have the rim of cuddly chenille around the entire towel making this towel like a fluff of cloud. Every time I touch this, I get a little OCD on it by rubbing it all over my face. Amazon is selling this for $33.95 which is the BEST deal ever because I bought mine for $64!!