There was an article in WWD yesterday that retailers are challenged as consumers choose simplicity over indulgence. What’s there to be challenged about? It’s much easier to do simple, isn’t it? It certainly is in Tod’s case, they’ve built an empire around simple chic (at reasonable prices)! Simple, however, does not mean boring. Take the Shade tote for example– it’s Tod’s classic tote– with a twist! Yet it still reflect the core values of the brand; impeccable craftsmanship, highest quality material and modern design. To say Derek Lam has brought a refreshing edge to the iconic brand would be a major understatement. I love that he used the classic Tod’s contrasting hand stitching but tweaked it just a bit, a slight lift to the corners is a brilliant way to update a classic tote!. Each season I pick up a new Tod’s bag, no doubt the Shade Tote will be moving into my bag closet soon but the question remains… which color? I have many blue totes (two from Tod’s alone) and have a new passion for orange so I think it may be the one for me. What about you? Which color do you prefer?