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Bulgari Save the Children Ring

Bulgari Launches Second Save the Children Ring

Bulgari’s philanthropic pact continues on. The Rome-based jeweler has announced plans to introduce a second one-of-a-kind ring (with a design that emulates the B.Zero 1 jewelry line) this October as part of the company’s charity campaign Rewrite the Future with Save the Children launched in 2008 during its 125th-anniversary celebrations.

The beautiful silver and ceramic ring follows in the footsteps of a silver ring introduced in 2009 that paid homage to the silversmith origins of the founder of the company, Sotirio Bulgari. The ring features the Save the Children logo engraved on the inside and is a stunning way to do some good while acquiring a new bauble. I’m a big fan of the B.Zero 1 line both as a ring and timepiece, so I’m happy to see Bulgari capitalizing on the collection’s handsome and clean lines.

For 2010 and 2011, the Italian jeweler pledged 6 million euros, or $7.5 million at current exchange rates, to support quality education for children most in need globally. Last year, Bulgari raised more than $9 million to improve the quality of education for over 10 million children worldwide.

Bulgari Save the Children ring available for $370 (of which $75 will be donated to Save the Children) in Bulgari stores worldwide, select department stores and on the brand’s U.S. Web site.

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