Back in the seventies, before logo mania took over and you could spot a little Coach bag from a mile away by it’s C-covered fabric style, the company was known for its leather goods. Currently led by executive creative director and president Reed Krakoff, aiming to re-capture their core audience is a wise move. At an accessible price point and sold in literally every major store, for many girls Coach was their entry level designer bag. (There was a time when you saw many a pre-teen proudly toting a tiny Coach satchel). Now they have unleashed their classics exclusively on Net-a-Porter, like the flap-centric Stewardess ($360), the Small Shoulder bag ($300) (modern in bright red) and the Field bag ($500) (looks like Mulberry was inspired!), in hopes to tap into sentimental memories and perhaps capture a new audience to usher in a fresh generation of Coach-lovers.
Let’s get nostalgic. What about you? What was your first major bag purchase?
Madison Satchel. On Net-a-Porter for $360.
Duffle Bucket Bag. On Net-a-Porter for $400