Snob Essentials

Gucci for UNICEF “Sukey” Tote: Sukey Saves the Day


Year after year, the House of Gucci has shown dedication in its support of UNICEF’s Schools for Africa project. This initiative, whose mission is to give needy African children the opportunity for a quality education, has been of great importance to Gucci for the past seven years. Starting in 2005, Gucci’s commitment to UNICEF has resulted in donations of over $9 million dollars, making it the largest corporate donor to the Schools for Africa project.

Each year, 25% of the retail sales of a specially chosen item are donated to this meaningful cause, and this year is no disappointment. Creative Director, Frida Giannini, has taken the bestselling “Sukey” bag and designed an updated version. It features the enduring 1935 Diamante motif embossed on dark chocolate brown calfskin. A hand waxing technique gives the bag a vintage look, and with delicate hardware (and the ever-beloved insignia) it is both classic and contemporary. This is a carryall that works for everyone – and knowing a portion of your dollars are going to such a worthy cause makes it a fulfilling purchase. Gucci is putting their best foot forward for a fantastic organization by reinventing a classic, and I can’t think of a better way to show support than by wearing it on your arm! At Gucci from June 15, 2011-February 28, 2012.



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