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Organix Ever Straight Brazilian Keratin Therapy Shampoo and Conditioner: Smooth Operator


My hair is straight to begin with, so I really didn’t expect to see much results when I washed and conditioned by hair with my latest Frugal Snob-find, Organix Ever Straight Brazilian Keratin Therapy. But, lo and behold, the cocoa-buttery formula made my hair sleeker, softer, and straighter than usual. I didn’t even need to brush it upon drying – it already seemed to have “brushed” itself into silky smoothness. Actually, it was smoother than it was anything else – almost shockingly so.

With coconut and avocado oils, keratin proteins, and this totally organic drugstore find works as well as the salon-priced Keratin Complex brand at about one-third the price. It’s designed to strengthen your tresses while silk-ifying the texture, and it maximizes the touch-ability of your hair. Brilliant for girls with long hair who tend to wash it frequently (meaning every other day; anymore than that and you’re not giving it enough time for the natural oils to even form). Alternate with other keratin-based shampoos and for a perfectly glossy blowout, treat it with L’Oréal Professional’s Mythic Oil, a moisturizing oil that Tina used to famous results. Shampoo, $8.73, and Conditioner, $5.59, on Amazon.

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