Promotional Ad.
What do Yukimi Nagano, the vocalist of the Swedish band Little Dragon, and Eyan Allen, Creative & Brand Director Womenswear at HUGO BOSS, have in common? You’ll have to watch HUGO BOSS TALK, an exclusive range of online videos from HUGO BOSS, to find out. In these min-shows, well-known international personalities from various backgrounds – be it fashion, music or art – meet for an in-depth conversation at special locations.
HUGO BOSS TALK represents an addition to the lifestyle section at www.hugoboss.com. The purpose of the talks is to both entertain and inspire. Additional features such as making-of videos and behind-the-scenes coverage extend the viewers’ appreciation and understanding of the participants and their subjects. The HUGO BOSS TALK series is also streamed on its own YouTube channel and an exclusive version has also been created for tablet computers such as the iPad. Beyond this a range of social media activities is currently being planned, and these will be integrated into the development of future editions. Full details on the HUGO BOSS TALK can be found at: http://www.hugoboss.com/de/en/emag/talk/ and on the HUGO BOSS YouTube channel: http://www.youtube.com/hugoboss
