Luisa via Roma Auction: Pug Dogs for Happy Kids!

Luisa Via Roma presents: “PUG DOGS FOR HAPPY KIDS”!

During the Firenze4Ever weekend in Florence last January, we adopted this adorable pug made by Steiff, the German producer of handmade plush toys, and customized by BALMAIN. Twenty one pug dogs total were customized exclusively for Luisa Via Roma by a selection of the most prominent international luxury fashion designers and adopted by fashion bloggers worldwide to be featured in a charity auction on eBay for UNICEF.

Our pug is now up for grabs on auction with the proceeds given to the charity fund UNICEF Project ARISE (Appropriate Resources for Improving Street Children’s Environment). A project which helps to reintegrate street children from Bangladesh into society, educating them and finding them homes.

Bid for this precious little BALMAIN pug here (but keep your eye on the auction because I plan to win him!)!

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