I’m a sucker for awesome packaging – whether it be something super luxe like Tom Ford or Cle de Peau or something fun and cheeky like Soap & Glory or Rodial. Recently I came across one that falls in the latter category and I’ve become obsessed. The brand is called theBalm and their products are absolutely fantastic. Not only is everything that I’ve tried long-lasting, but the palettes are versatile and each and every one of the brand’s products are designed to boost your mood with clever names and graphic packaging. Love, love, LOVE anything that can make me smile! The last time something beauty related made me smile as much as theBalm’s cheater mascara was when I discovered Urban Decay’s Pocket Rocket (still a fave…I’ve bought them a few times for girlfriends when they’re feeling down about a guy).