Snob Essentials

Erin Wasson x Ash Spring 2013: Supermodel Stylist

Erin Wasson x Ash Spring 2013

For Spring 2013, Ash Footwear is trying to start a new trend: models as stylists. Their first ever U.S. campaign was put together by cover girl Erin Wasson (who also acts and designs on the side – no big deal). Models are no longer mere mannequins, standing pretty in front of the camera. They’re taking control behind the scenes, too, which makes perfect sense because who better than them to know what looks good? When models like Erin have strong points of view and style to boot, they can really develop a storyline and get meaningful shots. She even infused her down-home Texas roots into the cowgirl boot-heavy campaign, bringing along pup Bono and even her pickup truck (how hot is it that a supermodel drives a pickup truck??). The final product will be rolled out in Vogue’s March issue, but here’s a sneak peak at the video campaign below. Check out all of the kicks at Ash Footwear.



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