The name of Michael Kors’ new campaign with the World Food Programme is Watch Hunger Stop. If you check out the celeb-studded PSA, you’ll hear just a few of the reasons why this cause has become increasingly important. In support of the effort to end hunger, Michael will be releasing two unisex watches ($295 for the small, $325 for the large), and trust that this is no PR stunt because for each timepiece sold, 100 children will be fed through the WFP. Even if these watches were the ugliest in the world, that donation alone seems worth the purchase. But of course, we all love MK’s beautiful watches. So why not indulge your spirit and your style for this incredible cause? He is a designer with a huge, charitable heart, so of course, I’ll be buying one of these to support him and what he calls “one of the greatest global fights of our time.” Please do the same or text MKHUNGER to 50555 to make a $5 donation. Available at Michael Kors in March.