Prada is launching a new app today in honor of Rossetto, the 14th fragrance in their Exclusive Scents series (a limited edition, cult-favorite line that’s been around for 10 years, but is only available in Prada stores). The new perfume, developed by Daniela Andier and Miuccia Prada herself, is a sweet, musky scent with hints of flowers and fruit – basically the ideal V-Day love potion. The app lets you create a mood board using images by graphic designer Michael Rock. Share yours with friends for a little midday pick-me-up! The idea is pretty clever considering how much we tie scent to our mood, plus the final product is topped off by a pair of red lips, the fragrance’s signature image. Try out Prada’s app here!