If you’re a beauty junkie it’s time to get reallllly excited because Sephora is re-launching their beauty loyalty rewards program come August 12 and they’ve got a bunch of amazing things in store – so get ready to shop! I went to a breakfast to hear about all the new changes and additions and here’s what I learned:
- They’re adding a new rewards level called VIB Rouge for those that spend $1,000+ a year. This status gets you access to private, limited-list events with brand founders and celebrities, advance access to new products, free shipping on Sephora.com and Sephora.ca, unlimited complimentary services at the Sephora Beauty Studio, and access to a beauty concierge hotline.
- They’re also creating a digital hub, Sephora.com/BeautyInsider, where you can see the latest rewards and exclusive offers, check point balances and get access to members-only products and events. What I think is the coolest is that you can keep track of past purchases via a digital makeup bag, My Beauty Bag – so useful if you can’t remember what specific shade of foundation you bought, for example. Just download Sephora’s app.
- The Beauty Insider program now lets you pool points so you can team up with people to redeem coveted free items. Why would you do that? Check-out these amazing things – including a trip for two to Paris with Make Up For Ever – that your points could get you.
- To celebrate the launch, from August 12 to the 18th you get double points if you’re a Beauty Insider and triple points if you’re VIB Rouge.
I am so bad when it comes to redeeming points – I’ve had an American Express card for over a decade and I’ve never redeemed a single point – I’m finally motivated to do something about that with these changes!
Are you a loyal Beauty Insider?