SIX:02, which is owned by Foot Locker, has a few store locations (Stamford, Conn.; Wayne, N.J.; San Antonio, Texas; and Brandon and Orlando, Fla.), but they just launched an e-commerce site last week and are making a big push for their web business. The site is extremely well curated with an edited, but ample selection of favorites from brands including Nike, Mizuno, Asics, Under Armour, Adidas, New Balance, Reebok and Brooks. What sets them apart however is that you can sort by both your workout activity and your body shape and they’ve also tapped a bunch of fitness influencers including celebrity trainer Lacey Stone (she does a ton of work with Nike), fashion expert Jill Martin (she’s a regular on the Today Show and has a QVC line), and founder of Embrace Your Flow Yoga studio to give their curated picks.
I love shopping for fitness apparel and shoes because the best way to be motivated to workout is to have clothes and accessories on hand that you’re excited about wearing. SIX:02 makes it super easy – for example, if you’re looking for a sports bra you tell them what activity you will be using it for, your regular cup size, what style you like best (racerback, thin straps etc…), and then they will give you an edited offering along with influencer picks and inspirational videos. Ummm….how cool is this reversible bra?