Nothing goes on as smooth as Tom Ford or Chantecaille’s mascaras, but they’re not the most budget friendly at 40-plus dollars. Dior, Lancôme, Estée Lauder also all make great ones, but for $23 I think Benefit‘s They’re Real! mascara is one of the best buys for a clump free, yet lush application. It’s a deep black that gives both length and volume without smudging (even after eight hours). It also doesn’t dry up like some formulas do, which is not only visually a problem, but causes breakage when you remove the mascara. In fact this formula glides off with makeup remover as easy as it glides on and the unique brush head insures that even small lashes get coated with color.