DOOBOP: One Shade Doesn’t Fit All


Think about how many foundations come in just three shades – light, medium, and dark. You’re lucky if one of them truly matches your skin tone, which is just one of the many reasons why Jodie Patterson and Benjamin Bernet founded DOOBOP. The site is the first beauty e-tailer designed specifically for multi-ethnic women. They curate a selection of products from all around the world, often times making these items available in the U.S. for the first time. Take Nuhanciam. The French skincare brand (made for medium to dark tones) is sold exclusively on DOOBOP in the U.S. And in addition to finding great products like these, the site creates videos on how to use them to emulate the latest trends. Need inspiration for your Friday night look? Order now and get a free mini deluxe sample! Browse and shop DOOBOP here…

One thought on “DOOBOP: One Shade Doesn’t Fit All

  1. Hi!
    So excited to be reviewed by you! Thanks so much.
    This is a project that I’m REALLY in love with. #globalbeauty is where it’s at.

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