When you think of Jason Wu, you don’t think masculine two-piece suiting. However, at Hugo Boss, Jason proved he’s not only a top contender in the genre of beautiful gowns, he is a tailor to be reckoned with.
From the very first look, which featured an asymmetrically belted blazer, fox-fur stole, and oil-slick doctor’s bag, it was evident that Wu had plunged headfirst into the DNA of the brand. He went for top-notch precision, the kind that comes with impeccably made men’s suits, and then quietly employed his brand of tenderness. Down a somber color palette of black, charcoal, and camel, it’s all about traditional menswear updated in soft fabrics, fluid dresses, impeccably tailored suits: indisputably Hugo Boss but undeniably feminine.
A mild slit on a skirt, a peek of contrasted lining, a sheer panel here or there, a pair of spaghetti straps so whisper-thin they elude to nudeness without stripping you down: this is sex appeal for a woman who takes herself seriously (but not too seriously!) and commands respect when she enters a room. A leather shell with a partially plaid-print midi-length wool skirt feels strong and modern, while the angular, belted bib dresses are sure to be covetable for the working woman whose outfit must take her from day to night on the regular. Cashmere sweaters over sequined skirts, fox collars, pinafore-strap evening dresses (creating a sharply seductive deep-V cut), and satin pantsuits for evening: this is a new breed of luxe.
Jason also introduces a new generation of Hugo Boss, if you will. I have always thought of Hugo Boss as a go-to for suits for my husband, never for myself. But today, Jason made me crave all that is Boss. If you have ever doubted Jason’s ability to empower a woman, you need only look to the show’s front row: Gwyneth Paltrow, Reece Witherspoon, and Diane Kruger. Powerful women, indeed. I can safely say Boss is boss. Hang on tight; we’re going for a chic ride.