Snob Essentials

Cynthia Rowley x Pampers Diaper Collection

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As a mother to two very active toddlers, Kit and Gigi, Cynthia Rowley knows a thing or two about changing dirty diapers. So it’s with some fun and whimsy that she’s collaborated with Pampers, the world’s leading diaper brand, to create a chic diaper collection that’s both functional but also well designed. “Pampers by Cynthia Rowley” will be available in 11 colorful styles–for boys and girls–when they launch at the end of the month. The diaper collection will be available in pastel designs including madras, stripes and printed ruffles suited specifically to babies and toddlers. I don’t know about you, but I’m kind of dying for the boy’s blue gingham pair! The girl’s, meanwhile, come in such adorable diaper names as “Honey Bear,” “Eyelet Ruffle,” and “Once Upon A Time.” “As a mom, I wanted other moms and dads to have more options in every part of their lives–even diapers,” said Rowley. “It’s the first piece of clothing your baby will ever wear, and it should be special.” These diapers are so precious I can’t imagine any aesthetically-savvy parent allowing their kid to take a poop in these!

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$15.99 (Size 3 package has 26 diapers & Size 4 has 23 diapers), available beginning in mid July at Target stores and www.target.com

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