It’s NARS: take two. The beauty brand has tapped heiress Daphne Guinness for a second role–this time as makeup muse. Guinness, a longtime friend of François Nars, first collaborated on his 15×15 photography project last fall, but this time she’ll appear in the brand’s fall campaign. As part of the perks, she’s the inspiration behind a new eye shadow named for her. The campaign and products launch on nars.com on July 15 before rolling out to the brand’s retail distribution in August. The collaboration marks the first time Guinness has appeared in a beauty campaign.
The eye shadow shade named for Guinness is a rich, royal purple. Guinness wears it in the campaign along with Mangrove, a new eye shadow in an yellow-green hue; Douceur blush, a soft pink-brown, and Rouge Basque Lipstick, a “quintessential red” inspired by the French Basque region. The eye shadows will each retail for $23, the lipstick for $24 and the blush for $26.
More exciting NARS news: in November, plans have the brand opening its first freestanding store, possibly next to longtime friend Marc Jacobs’ Bleecker Street outpost. Nars said he wants the store to be interactive, chock full of special items which will only be available in the store–palettes, perhaps a nail polish called Bleecker Street and even DVDs of his favorite movies. He also added that Jacobs may do accessories! Two books are also in the works: one on makeovers of 64 real women and one on Tahiti, where he owns his own island.
