The Throw Back 1973 Gucci Logo

I just needed to get this out of my system, the throw back Gucci logo is really really ugly. It is grandmother-ish and vintage in a “has been” kind of way. Which actually describes the entire Fall collection with this logo. Maybe I’m totally off base and they have a specific customer they are going after (grandmothers) but it is making me feel like they have no clue what is cool. There is cool vintage and there is “so glad it’s done and gone” vintage. Even if I was Bianca Jagger trying to relive my Studio 54 days, this would only remind me of all the things that should be forgotten.