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Kristen Stewart as New Face for Balenciaga Fragrance: Total Sell Out

I cannot believe this is the choice of Nicolas Ghesquière, this is an obvious marketing move to take advantage of the Twilight fans’ buying power. Kristen Stewart is the blandest actress there is, even her quotes about Balenciaga shows that she has nothing to say, other than that the brand is “Cool, so cool. It’s really cool”. Even her character in the Twilight series, Bella Swan, doesn’t jive with the brand, she is helpless and weak and requires intervention at every turn. Is that the Balenciaga girl? I would be fine with the choice if it was strictly for financial reasons but to say she “embodies Nicolas Ghesquière’s unique vision” is a joke.

Photo courtesy of WWD

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