Snob Essentials

IOMA Repair Gel

We all have brands that come hell or high water we know we can trust. Amore Pacific, Kanebo, Estee Lauder, Clarins…those are some of mine. About a year ago I was introduced to IOMA and it quickly proved itself to be a go-to. I haven’t used the brand’s products for long – not even a year! – but everything I’ve tried has more than lived up to its expectations making it one I turn to in times of skin trouble.

The brand founder is a true technology visionary who holds more degrees than I can recount. Using what he discovered in other fields he has created a line of targeted and customized skincare regimens – this is a no BS guy who could care less about beauty, but saw a way to deliver solutions in much more effective ways because of his unique background. A few weeks ago I started using the brand’s Moisturizing Toning Lotion ($85), because no matter how good of a job I do taking care of my skin sometimes stress and hormonal shifts get in the way of a clear complexion. At the time I started using the toning lotion I was using an acne clearing gel cleanser from Murad and my skin had a few dry patches. After a few days of using the toning lotion twice a day (it’s super lightweight – like water), the dry patches were gone even though I was still using the cleanser. At the same time I also started using their Repair Gel Day/Night ($160). The gel is non-sticky, non-irritating, absorbs quickly so you can layer on makeup even when you’re in a rush, and it calms down skin (I’m anxiety-prone and often wake up stressed with redness in my face so I loved lathering this on in the morning). The gel also treats/prevents acne, but instead of salicylic acid it uses royal jelly extract to control sebum production…no clue what it is, but it’s a winner!


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